While CRMs may have been underutilized pre-pandemic, research demonstrates how crucial this technology is for successful remote work.
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With integrations and automation, these systems help improve productivity.Īmid the COVID-19 pandemic, the GIA study reveals that the global market for CRM software is projected to reach $81.9 billion by 2024. CRMs can help fill multiple deficiencies across workflow when departments are communicating remotely. With an unexpected mass shift to virtual work, there has been a need for technology conducive to interdepartmental collaboration. Managing customer relations remains an all-time priority, yet the challenges for successful outreach have grown. Throughout these unprecedented times, there’s been an increased emphasis on remote working environments. The pandemic has reshaped the way many companies approach their business strategies. Increasing Popularity of CRMs During COVID-19 Automating and Integrating Your Technology.Implementing a Customer Centric Workflow.Increasing Popularity of CRMs During COVID-19.In a recently released report by Global Industry Analytics, INC (GIA), research digs deeper into the current trends and predicts continued CRM growth in the coming years.Īs companies continue into the world of digital communication and increased remote work environments, knowing the best practices for CRM use can help with successful operations.Ĭontinue reading or jump ahead to the topics below: This software automates sales processes, integrates seamlessly with other technology, and assists in organizing operations in individual silos.ĭuring the COVID-19 pandemic, businesses have found themselves leaning on CRMs more than ever to manage interactions with customers. CRMs help provide easy management of employee, customer, and lead interactions. Customer Relationship Management (CRM) software has become a major asset for companies, and the global market for this technology continues to rise, helping in arranging a winning customer centric strategy. Managing your customers is an important task for every successful business.
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